Promote your CAN solutions with CiA marketing opportunities

CiA (CAN in Automation) offers a comprehensive suite of marketing opportunities designed to help companies effectively promote their CAN-based products and solutions within the global CAN community. These opportunities are tailored to increase visibility, establish industry credibility, and foster valuable connections with potential customers and partners.

CiA publications

CiA's publications help share technical knowledge and promote CAN products and services. They give companies a chance to reach a broad audience of engineers, decision-makers, and industry professionals in the CAN community.

• CAN Newsletter: The quarterly publication features in-depth technical articles, application reports, and product overviews. Advertising in the CAN Newsletter is a good opportunity for companies to showcase their solutions to a global readership.
• CAN Community News (CCN): The free-of-charge email service delivers CAN-related news to the entire CAN community, including reports about CiA activities, released documents, and other relevant topics.
• CiA Product Guides: The product guides provide detailed information on CAN, CANopen, and J1939 solutions, along with associated sales contacts. They are integrated into various CiA publications, ensuring extended visibility.
• CiA Posters: CiA publishes posters with technical details of CANopen CC, CANopen FD, CANopen Lift or specific CiA profiles. These posters provide space for advertisements and are distributed at trade shows and CiA events, offering additional exposure for your company.
• Special publications: CiA releases special publications for selected CAN-related events and exhibitions, offering additional avenues for companies to promote their products.

For more information on advertising opportunities, please visit the CiA publications page.

CiA product panels

CiA offers members the opportunity to display their CAN-related products on the CANopen product panel walls at various international trade shows. These panels are categorized based on product functions, providing a structured and organized presentation. Each displayed product is linked to the CiA Product Guide via a QR code, allowing visitors to access detailed product information easily. The visibility of the product extends beyond the duration of the trade show, as the CiA Product Guide entry remains active for six months.

upcoming trade shows where product panels will be featured include:

• Interlift (Nuremberg, Germany): October 14 to 17, 2025
• Agritechnica (Hanover, Germany): November 9 to 15, 2025
• SPS (Nuremberg, Germany): November 25 to 27, 2025 CiA

For more details and to book a product panel, please refer to the CiA Product Panels page.

CiA joint stands

Participating in joint stands, organized by CiA, at major trade shows offers companies the chance to meet customers face-to-face, strengthen their network of CAN users, and enhance their industry presence. CiA organizes joint stands at several international trade shows, providing a platform for members to showcase their products and services.

CiA event sponsoring

CiA organizes various events focused on CAN-related topics, providing members with opportunities to sponsor and gain visibility as trusted experts in CAN-based networking. Sponsoring CiA events allows companies to present their solutions to a targeted audience, engage with industry professional, and enhance their brand recognition.

Upcoming CiA events include webinars and technology days on topics such as functional safety, CANopen Lift, cybersecurity, and CAN XL. These events are scheduled online and face to face.

For more details on upcoming events and sponsorship oppoertunities, please refer to the CiA events page.